top of page
Search

What is Timber Marketing and Why is it Important

Marketing is a term that almost everyone understands – or thinks they do. In most industries, it applies to the methods and processes used to promote brands and products for sale. In the timber industry, it is a slightly different thing. TWK Agri explains.


Timber Marketing

Timber marketing is the process of taking timber to market to ensure the highest possible return. Timber markets are highly variable and take a lot of factors and variables into account. In order to market timber, a landowner or timber company must understand such factors as supply and demand for various timber products, weather conditions, distance from mills, access, terrain and seasonal harvesting restrictions. Understanding all of these factors help ensure that maximum returns can be achieved. Timber marketing thus consists of making a number of estimations, predictions and calculations on the basis of these many factors.


When selling timber, it is best to work with a company or agency that is not affiliated with any particular sawmill or other buyer. They will be able to market timber objectively, taking the value of the harvest, calculated using the variables mentioned above, into account. Agencies usually compile timber sale bid prospectuses that detail all the aspects of the timber that could influence its market price. Buyers can then make an informed decision based on the information provided in the prospectus.


Read our blog for more information on South Africa’s timber industry.


Lump Sum Vs. Scaled Sales

There are two primary methods to sell timber: lump sum and scale.


With lump-sum sales, timber is sold as is at a fixed price with a lower long-term commitment. With scaled sales, an initial value estimate is presented to the buyer, and the final price depends on the volume delivered to the buyer.


Learn More About Timber Industry At TWK


Learn more about the timber and bark industries, as well as other agricultural products and sub sectors in South Africa, at TWK. Contact us for more information.



168 views2 comments

Recent Posts

See All

2 Kommentare


In the online marketplace, where every storefront is bustling and the competition to draw in eyes is as heated as a summer’s bazaar, SEO stands as your loyal hawker, calling people to your digital doorstep. To surge ahead in this game, you need a strategy that’s both robust and flexible, much like a willow that stands firm yet sways with the winds of algorithm updates. Think of your SEO approach as laying down a mosaic pathway through the internet - each keyword, a colorful stone; every backlink, a piece of the intricate design. This path must lead searchers to the heart of your business with organic ease. But the foundation of this pathway often lies in the bedrock of Meta…

Gefällt mir

Exploring the realm of timber marketing unveils the significance of strategic promotion in an industry often overlooked. Much like the role of a digital marketing company in promoting businesses online, timber marketing emphasizes the importance of creating visibility and communicating value. This niche market benefits from a targeted approach, aligning with the precision and expertise exemplified by a digital marketing company in reaching specific audiences. As timber marketing gains recognition, its importance resonates with the core principles of effective digital promotion – a testament to the evolving landscape of strategic communication in various industries.

Gefällt mir
bottom of page