Willie grew up in a family business operating in the tyre industry. He has been Managing Director of Protea Versoolwerke Ermelo (Pty) Ltd. since 1998 and Protea Tyres Kimberley (Pty) Ltd. since 2014, but actively started working in the industry in 1983 as a sales representative and branch manager. His 35 years’ experience in this industry is a valuable asset to the company. His responsibilities at Protea include strategic management and to ensure the achievement of relevant goals and objectives. He is responsible for manifesting relationships with suppliers, industry leaders and customers. Willie is responsible for the overall strategy and performance of the subsidiary Protea Versoolwerke Ermelo (Pty) Ltd.